The Sinking City Brewery (a fictitious satellite brewery on Kwantlen Polytechnic University Richmond campus) presents "Siren's Sip," a captivating beer series blending mythical allure with a modern twist. Located in vibrant Richmond, BC, I aim to captivate University Students and locals alike. Inspired by enchanting sirens, the series embodies their irresistible allure.
The packaging showcases three mermaids representing unique beer styles, drawing consumers into a mythical world. Crafted with retro-futuristic aesthetic, vibrant colors, sleek lines, and dynamic illustrations transport beer enthusiasts to a realm where past and future harmonize. Comic book-inspired typography adds playfulness and adventure. Blending ancient mythology with contemporary design, Siren's Sip entices curious students and locals seeking memorable experiences. Embark on a journey where imagination and taste collide, indulging in the alluring elixir of Siren's Sip.



Once upon a time, in a world of enchantment, there existed a trio of lovely sirens dwelling on a mystical island. Each siren possessed a unique gift: one could sing a melody so lovely that it would cause all your woes to disappear; another could concoct a potion that would carry you to a state of rapture, and the third could evoke visions of distant lands and adventures.
One day, a group of inquisitive scholars happened upon the island and were spellbound by the call of the sirens. They were given a sip of the sirens' magical brew and were instantly transported to a realm of awe and imagination. With every drink, the imbiber is transported to a universe of sorcery and enigma, where anything is attainable. So, if you should hear the call of the sirens, do not resist, answer it and let yourself be taken to a realm of fabled marvel.

BLISSR LAGER
Whilst enjoying a gathering by the seaside, a gathering of collegiate scholars happened upon a tempting siren. She presented them with a mystical concoction, touting its ability to deliver unprecedented heights of pleasure. After consuming the potion, they were transported to a state of euphoria previously unknown to them. Blissr vanished into the waves, leaving the scholars in a state of enraptured disbelief. They pledged to return to the coast, in search of Blissr from time and time.








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MYSTIA INDIA PALE ALE
On a pleasant afternoon, a gathering of university scholars from British Columbia fortuitously encountered an enigmatic siren. Her enchanting melody was so mesmerizing that it made them disregard their studies. They generously presented her with an IPA-style beer, which she accepted. They exchanged tales, guffaws, and brews. The siren found solace in the company of the youth. As the sun began to dip, the scholars realized that their worries had slipped away. The siren bid them adieu.







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TETHYS AMERICAN PALE ALE
A cluster of collegiate comrades set off on a jaunt down the Western shores, with some pale ales, yearning for excitement. While cruising, they stumbled upon a spine-chilling tune. It originated from a siren, she evoked thoughts of distant realms. They imbibed with her and exchanged tales of their aspirations. However, the mermaid's melody grew tempting, and they found it hard to withstand. Eventually, they departed, grateful for the encounter.








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