The Sinking City Brewery, positioned on the Kwantlen Polytechnic University's Richmond campus, introduces SIREN'S SIP, a beer series that marries the enigmatic charm of mythology with contemporary flair. 

Targeting University students and the local community, this series draws inspiration from the captivating allure of sirens, infusing each brew with a sense of enchantment.
The packaging design features three mermaids, each symbolizing a unique beer flavor, inviting consumers into a mythical narrative. The design embraces a retro-futuristic aesthetic, with vibrant colors, sleek lines, and dynamic illustrations that transport drinkers to a world where tradition and innovation converge. The use of comic book-inspired typography infuses the series with a playful, adventurous spirit.